![]( "NOR-CAL AUTOMOTIVE TEE")
For fifty-plus years, Bruno Gianoli has been building some of the best-huffed dragster, drag boat and hot rod motors in the San Francisco Bay Area. Terrible Ted Gotelli's dragsters, Champion Speed Shop cars, Brizio Street Rods mills, the sponsor (customer) list just goes on way too fucking long.
One of his rare-fucking-deal (short-lived) shops was NOR-CAL Automotive in Burlingame, down the Peninsula from Sucker Free City. It wasn't around very long, but in the late '60s and early '70s, NOR-CAL was THE Nor-Cal.
And if you know Bruno, sooner or later you'll know all about P.F. What is it? Who is it? Get fucked (we're not telling). But to this very day, you can go get a hot motor built in the back of Gotelli's Speed Shop in South San Francisco by Bruno, himself, and he'll tell you all about it. But you'd better bring a half-decent log (cigar) with you.
Meantime, slap leather on (buy yourself) a rare NOR-CAL Automotive shirt with P.F. blazing across the back. Available in Vintage Speed Shop White only, so don't go asking for black or some other stroke-job (useless) color. WHITE, kids – it's the new black.
"NOR-CAL" shop logo on the front. "P.F." on the back.
Email us if you need a 3X or 4X.
The limited edition package -- we found an extra stash of 30 copies of the sold-out Premiere issue, so we thought we'd do something special and offer this package deal:• one copy of the Premiere Issue• a poster of the cover art, shot by Ed Fox and featuring Jelena Jensen in Bobby Green's Old Crow Speed Shop in Burbank, CA. This is the cover that was banned by the distributor until we covered part of it with a decal (and then it was still polybagged in the Midwest!).• a heavy-duty black sweatshirt, featuring the "Black Cat" acid tab art from the collection of Mark McCloud in the Premiere Issue on the back, "NOMAD" on the front heart-patch area to rock your membership status in AUTOCULT. After these 30 sweatshirts are made, the screens will be destroyed, so this crewneck will be a rare piece.
This is an extremely limited package! ONLY 30 sweatshirts will be made, only 30 posters printed and only 30 copies of the magazine remain. Make sure to tell us what size sweatshirt you want and we'll print yours to order. When we hit 30, the package will be sold-out and we'll order your sweatshirt, so expect a few extra weeks for processing.
The premiere issue of AUTOCULT is available on select newsstands across the U.S. –– and by "select," we mean that it's not everywhere, some stores refuse to carry it, some have forced us to wrap it in plastic and our distributor made us put a sticker over certain parts of the cover.
But, friends, we've got a limited supply here at the shop, too. So, if you haven't been able to find a copy, get yours here while they last. Complete with cover decal that's hiding a special surprise, if you figure it out.
If you live in (or near) a city with a hipster population, you've no doubt had at least one run-in with some dude in his girlfriend's jeans on a fixed-gear bike. Skinny little $#%! thinks he owns the road, right? And he's probably got a patch on the back of his faux-messenger bag that proclaims his indie/emo/baux-haux "ONE LESS CAR" political stance.
Well, from the Occidental Lodge Of Underground Motoring comes the "ONE LESS BIKE" bumper sticker. We won't tell you how or where to use it –– we think you'll come up with a political statement of your own.
$3.50 each or $1.50 if you add it to another item.
In the late '60s, Jim Savoy opened Savoy Auto Parts in San Francisco. Now, it was no secret that the Black street racers were mixing it up with the Black Panther Party at the same time. But it wasn't generally known that the Black Panthers were holding meetings in the back of the Savoy shop in those years, too. Jim was partying pretty good with Sly Stone and Eldridge Cleaver in them days and there just couldn't be a better window decal than the original Savoy Auto Parts logo to wrap it all up in one solid statement.
Jim had a buddy who was a d.j. on a local funk station and an illustrator and had him come up with this iconic design for the auto parts store. We found an old decal on the rear window of his '51 Henry J street freak gasser years ago and thought it would make a bitchin' t-shirt. Jim said, "No problem, my man..." and it was Thundercats Are Go from there.
So, fist in the air, brother and get it ON with your own Savoy Auto Parts shirt. Endorsed by the Father of Black (horse)Power, himself. Savoy Auto Parts is long gone, but the legacy is still there in the Bayview neighborhood of Sucker Free City. Come on down and we'll take you for hot fish sandwiches.
White tee in all sizes except Small (your ol' lady can wear a Medium to bed if she needs it). "Open Late" art on the center front. "Unity!" logo on the back.
Email us if you need a 3X or 4X.
For fifty-plus years, Bruno Gianoli has been building some of the best-huffed dragster, drag boat and hot rod motors in the San Francisco Bay Area. Terrible Ted Gotelli's dragsters, Champion Speed Shop cars, Brizio Street Rods mills, the sponsor (customer) list just goes on way too fucking long.
One of his rare-fucking-deal (short-lived) shops was NOR-CAL Automotive in Burlingame, down the Peninsula from Sucker Free City. It wasn't around very long, but in the late '60s and early '70s, NOR-CAL was THE Nor-Cal.
And if you know Bruno, sooner or later you'll know all about P.F. What is it? Who is it? Get fucked (we're not telling). But to this very day, you can go get a hot motor built in the back of Gotelli's Speed Shop in South San Francisco by Bruno, himself, and he'll tell you all about it. But you'd better bring a half-decent log (cigar) with you.
Meantime, slap leather on (buy yourself) a rare NOR-CAL Automotive shirt with P.F. blazing across the back. Available in Vintage Speed Shop White only, so don't go asking for black or some other stroke-job (useless) color. WHITE, kids – it's the new black.
"NOR-CAL" shop logo on the front. "P.F." on the back.
Email us if you need a 3X or 4X.
The shirt. What else is there to say? Basic white with the brand across the chest in red. Keep it simple, kids, and –– like the magazine –– good taste never goes out of style.
The Big Rep is available in M-XXXXL.
Not much is known about Snider's Speed Shop in San Mateo, CA. It was a small speed shop owned by a Kraut for a few years in the '50s and he made a few cast-aluminum fuel logs and other speed goodies. Sellers Equipped down the road in San Jose is repopping some of Snider's early parts to this very day.
Apparently, ol' man Snider was a loose cannon and he had a reputation for going off the reservation every now and again. We totally dig that about him and this t-shirt is half tribute and half actual speed shop logo.
The front of our Snider Speed Shop tee is heart-patched with a hand-drawn original logo over the original shop's address and long-gone phone number. The shop is equally as gone, but we thought you'd dig that vintage info, too.
The back is a German warbird-on-a-shield "Street Racer" type of thing that we think does a decent job of personifying ol' man Snider and all his German-engineered craziness. Good times to be had in our Snider shirt.
White tee in all the right sizes. Original logo in black on the front heartpatch. Yellow and black "Street Racer" shield across the back. Get your ausgezeichnet on proper.
Email us if you need a 3X or 4X.
Welp, we're still working on the '27 T coupe that Keith Tardel, Tim Conder and Rolfe Brittain have all contributed to, but that doesn't mean you can't own a piece of it while we're buttoning shit up.
Conder's original sketch of the T is pretty dang close to the way it's coming together and that can't be said very often. Get yours in a heather grey long-sleeve tee (T?) in just about any size and rock it with pride. S-4X available
We'll still be working on the real thing long after you get yours in the mail...
Welp, we're still working on the '27 T coupe that Keith Tardel, Tim Conder and Rolfe Brittain have all contributed to, but that doesn't mean you can't own a piece of it while we're buttoning shit up.
Conder's original sketch of the T is pretty dang close to the way it's coming together and that can't be said very often. Available in black in just about any size and rock it with pride. M-4X available.
We'll still be working on the real thing long after you get yours in the mail...
Inspired by photographer Estevan Oriol and the roots of the AUTOCULT publishing empire in San Francisco's Mission District, our new "A" design ain't just a bitchin' t-shirt, but a built-in demonstration on how to recognize other AUTOCULT Nomads anywhere in the world. Nails, bands and hand tattoos optional.
The "A" comes in Chronically White and short sleeve: perfect for keeping you cool, not kool. M-4X available
Back by popular demand is our exclusive 2013 Hot Rod Pinup calendar – and what you've been asking for: a black Big Rep tee in all the sizes you need. You can't get the Big Black without the calendar, but for a flat $25 bill (plus shipping), you're getting BOTH. Can't beat a deal like that. Seriously. Great way to kick off the rest of the year and all that...
M-4X available
Back in the late '70s, the best-selling poster in the world was unleashed on bedroom walls across American teendom: Farah Fawcett In The Red Swimsuit. At the same time, the kids with a few priors rocked a different poster: the iconic 'STUDY HARD' mystery girl. If you'd been around and knew a few things, if you'd seen some shit in your short time on Earth, you'da had this particular poster on your wall.
So, as a tribute to those true late '70s mavericks, we've created our own version of 'STUDY HARD:' the WORK HARD Limited Edition!
• an 18"x24" poster • a women's white w/black ringer tee
Bitchin' ringer tee for her that, if worn correctly, will be as distracting as it is commanding. Righteous poster of said tee, worn correctly, for him -- suitable for the shop wall or van ceiling.
Only FIFTY sets will be produced, so order with confidence and know that there will only be 49 other souls as stylish as you. Right on.
(PRE-ORDER: your poster and shirt will be made once you place your order. Special shipping to 50 states included. International: ask us for a quote)
The shop wall is sacred ground. And we know this. Which is why we made our 2013 AUTOCULT calendar worthy of the space on the wall it'll inhabit. The "hot rod pinup" is a concept that has, unfortunately, been butchered by just about every magazine on the stands, but we're here to put back the goodness in the world that those lesser magazines and so-called 'photographers' keep taking out with every craptastic pinup shoot they perpetrate.
So, order with confidence! For each month of our 12"x12" heavy stock '13 calendar, we've tapped some of the finest photographers on the planet, some of the most iconic cars of our days and some of the most beautiful women you'll ever hope to meet. And since we'll probably never see these cars and these girls at the same place at the same time ever again, well, that just makes this limited edition calendar even more special, no?
Oh, you're gonna LOVE this: we just uncovered a little stack of AUTOCULT Premiere issues that we didn't know we had!
So, what better plan than to release them to you in a Limited Edition - Part Deux package. Only 25 Part Deux packages will be available (uh, because we only found 25 copies).
Get your order reserved today – we'll be making another made-to-order NOMAD sweatshirt for this one, so you'll have something to rock at the next Die Antwoord concert. Right on for the darkness...
You gotta start out with the basics, right? Our red-n-white logo decal is perfect for your Trapper Keeper or your rear van window, but you should always have a few handy for the toll booth bumper and the random H3 spare tire cover. Order in bulk!
Dimensions: 4.25"x1"
For the esoterics in the crowd, our F.A.A.F.O. decal says it all: speed, danger, mystery and the mantra to end all mantras. Grab a few of these – we find they work well on firewalls and other places on the car that are, well, kinda hidden...if you dig what we're gettin' at.
Dimensions: 4.25"x5.5"
* Occidental Lodge of Underground Motoring: O.L.U.M.
Welp, Stoner's been kicked off Facebook again – this time, for the vintage magazine photo of the naked girl on the minibike. If you missed it, well you missed it. To celebrate the occasion, we're offering our "FREE STONER" decals for the duration of his lockout: 30 days, this time. Get yours for a dollar plus postage (hey, those bitchin' Johnny Cash stamps ain't free) while he's on blast and wave the flag, kid.
Dimensions: 5.5"x1.5"
Hard to believe that we're knockin' on 2014's door already, but here we are – and our 2014 hot rod pinup calendar is in full production!
In our ever-vigilant quest to greatly improve the craptastic world of modern hot rod pinup photography, we're once again working with some of the most talented photographers, bitchin' cars and beautiful women you're gonna find in a whole year of epicness. And while we're wrapping up the last few photoshoots, you can place your order now to make sure you get one for your shop wall and get your Christmas list taken care of all at once.
Place your PRE-ORDER now for our collector's edition wall calendar. All orders will start to ship in late October, just in time for the holiday season. So, order early and often!
12"x12" Full color, printed on heavy stock.
Ships worldwide.
To celebrate the release of our 2014 calendar, we're also offering a unisex Thermal fitting of such a work of art. We mean love. We mean hate. We mean love. We took a shot of the Monte Carlo Low Custom that came out of Skoty Chops' shop and snapped it up on a long sleeve thermal in glorious black-and-white. Stark and powerful, kid – just like a period-correct set of Keystone Klassics. Wear a piece of living history.
Unisex, available in S-XXL
These days, everybody rocks a black t-shirt. What happened to the days when you'd wear a white tee and white shop pants to the dragstrip, get filthy dirty, run like hell all day long, then party all night in the motel parking lot in head-to-toe cruddy whites? The black t-shirt changed all that. Now, at least, you can go do the same thing and, at the end of the night, the girl at the bar will actually talk to you. Get our Big Black and let her know exactly how you just spent your day.
Available in sizes M-4X